Book Review
By Malcolm Gladwell
4/5*
What is the trigger in which something becomes an epidemic? Is it natural or man-made? The author discusses many experiments and focus groups to determine how things change. He starts with the craze of Hush Puppy shoes. Sales were all but over until the right group decided it would be great to wear. People saw them being worn again. Next thing you know they’re popular once more.
I enjoyed the focus groups watching Sesame Street. They analyzed so many parts of the show. What works well, what children loved and what they ignored. Every marketer should read the depths that were taken to create this television show.
There were studies on crime in New York City in the nineties. Statistics can help in every industry to make trends or break them when needed.
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